Co-designing the Living Lab

Recognising Opportunity

Where should the impulse for exploring Cultural Participatory Business Models come from?

• Your organisation might already have an activity that relies on a business model that needs revision, or you are looking for ways how to strengthen it by involving other stakeholders;
• You might have an idea for a new service - for instance, an online gift shop or an educational service - that needs a sustainable business model;
• Your organisation’s strategy has identified a specific impact area - for instance, find ways to support local artists better - and you are in the process on brainstorming ideas how to realise it;
• You identified a specific challenge - like anti-social behaviour in a museum garden - that requiring novel approaches and access to resources you currently do not have.

This starting point defines the scope of the challenge you will focus on in your Living Lab.

From here you can start brainstorming - you can create a mind map with potential ideas. The point of this exercise is not to find the exact solution but to identify potential areas of investigation and stakeholders who could help you turn these ideas into an actionable plan.

Based on this mind map, you can start filling out the CPBM Canvas with your initial ideas. Some sections might remain empty or you might fill them with questions that need to be answered as you conduct your Living Lab.

Looking at your initial CPBM Canvas, think about which of the 9 Cultural Participatory Business Models could provide suitable solutions for your problem. You don’t need to commit to a particular model just yet - but this will be a helpful starting point for your conversations with stakeholders.