Playbook Theory

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Source: {"body":{"en":"<strong>Financial sustainability </strong>The concept refers to the financial capacity to maintain or expand the activities linked to CHIs mission, taking into account the resources available and the expenses derived from the activity, seeking a proper balance between both, generating revenue and controlling expenses, while also keeping the quality of cultural supply. In the short term, financial sustainability implies the capacity to face unforeseen difficulties such as the loss of funds for a programme or fluctuations in private donations. From a long-term perspective, financial sustainability refers to the entity's capacity to face the activities derived from its mission, for which it will be necessary to plan an active fundraising and strategic allocation.<br/> <strong>By UVA</strong>"},"title":{"en":"Financial sustainability"}}

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