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Playbook Theory
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Playbook Theory / Glossary Terms

Changes at "Value Proposition"

Avatar: Nadia Nadesan Nadia Nadesan 10/08/2023 10:57

Title (English)

  • +Value Proposition

Body (English)

  • +Value proposition states the reasons why a consumer would prefer the given product or service offered, based on a perceived quantitative or a qualitative benefit. This is the value generated for the consumer.
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