Stakeholders in your Organisation

A successful Living Lab depends on having the right people in the right roles. One key position is Marketing & Communication—a person responsible for shaping and delivering the communication strategy, ensuring materials are tailored for different stakeholder groups. Beyond this, your Living Lab will require roles that reflect its specific activities and the Participatory Business Models for Cultural Heritage you’ve chosen.

You will need to add roles specific to your Living Lab activities - this will depend on your Living Lab project and the chosen Participatory Business Models for Cultural Heritage.

Consider also how you will engage your organisation’s management team - you might need to consult and get their approval at different stages of implementing the Living Lab. While they might not be actively engaged in the Living Lab process, you will need to communicate with them proactively to ensure that the Participatory Business Models for Cultural Heritage is positioned within the organisation’s strategy.

If you find that your organisation lacks the right expertise and skills to lead the living labs process, consider working with an outside expert - for instance, you might want to hire an external consultant or facilitator. Use this playbook to scope their assignment.