Value proposition

An invitation to the co-ideation workshop might be one of your first interactions with the future participants of your Living Lab. Make sure to clearly and effectively communicate the value proposition of your Living Lab. Why is it worth it for them to be engaged in the process? Why should they dedicate their time and resources to co-creating with you? What will they gain in return for their participation? And what impact will they create for your organisations and the target communities?

Your value proposition should be a short pitch answering the following questions: Why is it worth it for them to be engaged in the process? Why should they dedicate their time and resources to co-creating with you? What will they gain in return for their participation? And what impact will they create for your organisations and the target communities?

Example: Prato Museum Living Lab Value Proposition

What we offered - a hub where cultural heritage organisations, tech visionaries, researchers, and community advocates converge with a shared goal: to propel cultural heritage into a new era. The Living Lab co-ideation workshop is our brainchild, crafted to foster innovation by harnessing the unique strengths of diverse stakeholders.

For CHOs, this isn't just another workshop – it's a chance to shape the very future they preserve. By teaming up with peer institutions, participants actively contribute to evolving cultural heritage practices. It's a dual win – not only are they part of groundbreaking solutions, but they also position themselves at the forefront of progressive cultural practices, attracting new audiences along the way.

(Ed)Tech innovators find a goldmine in our Living Lab. It's more than a testing ground; it's a real-world arena where innovation meets validation. By participating, tech pioneers receive crucial feedback from cultural heritage experts, fine-tuning their products to meet sector-specific needs. The Living Lab isn't just about solutions; it's a gateway to forging meaningful partnerships with cultural institutions, creating projects that seamlessly blend technology and cultural heritage.

Example: Estonian Maritime Museum Living Lab Value Proposition

What we offered - a hub where cultural heritage organisations, tech visionaries, researchers, and community advocates converge with a shared goal: to propel cultural heritage into a new era. The Living Lab co-ideation workshop is our brainchild, crafted to foster innovation by harnessing the unique strengths of diverse stakeholders.

For CHOs, this isn't just another workshop – it's a chance to shape the very future they preserve. By teaming up with peer institutions, participants actively contribute to evolving cultural heritage practices. It's a dual win – not only are they part of groundbreaking solutions, but they also position themselves at the forefront of progressive cultural practices, attracting new audiences along the way.

(Ed)Tech innovators find a goldmine in our Living Lab. It's more than a testing ground; it's a real-world arena where innovation meets validation. By participating, tech pioneers receive crucial feedback from cultural heritage experts, fine-tuning their products to meet sector-specific needs. The Living Lab isn't just about solutions; it's a gateway to forging meaningful partnerships with cultural institutions, creating projects that seamlessly blend technology and cultural heritage.