Prato Living Lab
An innovative business model for online revenues
A participatory process is a sequence of participatory activities (e.g. first filling out a survey, then making proposals, discussing them in face-to-face or virtual meetings, and finally prioritizing them) with the aim of defining and making a decision on a specific topic.
Examples of participatory processes are: a process of electing committee members (where candidatures are first presented, then debated and finally a candidacy is chosen), participatory budgets (where proposals are made, valued economically and voted on with the money available), a strategic planning process, the collaborative drafting of a regulation or norm, the design of an urban space or the production of a public policy plan.
About this process
This process belongs to Living Labs
New participatory business models are needed for museums to reach economic sustainability and serve local communities. The Textile Museum of Prato wants to research how e-commerce can be the ideal channel to market online products and services in a sustainable and participatory way.
The Textile Museum Prato aims to collaboratively identify the key elements of a museum e-commerce business model to generate shared value among local communities of designers/craftsmen/artists; cultural institutions’ professionals; research and learning organization (university, design academy). In order to achieve this goal, co-creation sessions in the form of Living Labs with representatives of the above-mentioned communities will focus on services, products and online user experience co-codesign for the potential museum digital users.