MART

We are proud to present the six institutions working on setting up the next generation Recharge Living Labs

Based in: Rovereto, Italy

MART's latest project, within Recharge Next, focuses on enhancing youth engagement and entrepreneurship by offering innovative approaches to experiencing art. Traditionally, the connection between youth and art has been mediated by historical and artistic content, appealing mostly to those already interested in art. Recharge Next seeks to change this by incorporating technology tools to make art more accessible and engaging for young people.

In collaboration with partners such as the University of Trento, Professor Nicola de Pisapia, MaDe Manufactory Design Institute, and Trentino Sviluppo, MART is exploring altered states of consciousness (e.g., meditation, hypnosis) through sensory enhancements or deprivations with the project Ways of Perception. This initiative aims to evoke new emotional and cognitive responses, allowing visitors to engage with art in novel and profound ways.

The revenue-sharing innovation model fits perfectly with this project as it enables co-design and fosters a collaborative environment. By sharing revenues, MART will ensure that all participants have a stake in the project's success and are motivated to contribute their knowledge and resources. This model will promote ongoing collaboration and innovation, leading to the development of more effective and impactful solutions for engaging museum visitors.